Jimmy Choo // I Want Choo
Jimmy Choo // I Want Choo
About This Work
Volia… the musical ignition that drove this ad of high fashion, style and a must have fragrance. Encapsulating the power of the fragrance with 3 powerful performers we set up the ideal ladies night and created choreographed reveals, celebratory movements embracing the relatable experience of friends getting ready together before a night out on the town. Each performer represented a different type of women so the movement created for each of them was important to hold reliability in the friendship group accompanied with clear individualism. Just as a fragrance reacts and smells differently depending on the person wearing it, we choreographed the performers to embody the confidence and independence of women at their most empowered.
Event Type
Brand advertising shoot
Scope of work
/
Advertising
/
Brand
/
Assistant Choreography
About This Work
Volia… the musical ignition that drove this ad of high fashion, style and a must have fragrance. Encapsulating the power of the fragrance with 3 powerful performers we set up the ideal ladies night and created choreographed reveals, celebratory movements embracing the relatable experience of friends getting ready together before a night out on the town. Each performer represented a different type of women so the movement created for each of them was important to hold reliability in the friendship group accompanied with clear individualism. Just as a fragrance reacts and smells differently depending on the person wearing it, we choreographed the performers to embody the confidence and independence of women at their most empowered.
Event Type
Brand advertising shoot
Scope of work
/
Advertising
/
Brand
/
Assistant Choreography
About Kloé
About Kloé
I’m a Choreographer, Creative Director and Movement Director based in London and working globally. I build large-scale live shows, film and brand work with one aim: to make an audience feel something they haven’t felt before. I lead the whole thing, from the first idea to the final step, and I work direct, so the person you talk to is the person who makes the work.
I’m a Choreographer, Creative Director and Movement Director based in London and working globally. I build large-scale live shows, film and brand work with one aim: to make an audience feel something they haven’t felt before. I lead the whole thing, from the first idea to the final step, and I work direct, so the person you talk to is the person who makes the work.
If you’re planning something and you don’t want the obvious version of it, that’s exactly where I do my best work. Click here to tell me what you’re building. The bigger the ambition, the earlier you’ll want me in the room.
If you’re planning something and you don’t want the obvious version of it, that’s exactly where I do my best work. Click here to tell me what you’re building. The bigger the ambition, the earlier you’ll want me in the room.
Let’s talk about it.
Tell me what you’re building. If it’s the kind of thing nobody’s done before, we’ll get on well.
Get me. Directly.
No account manager, and no middle layer. The person you're messaging is the person who makes the work.
Get clear. Early.
Whether your idea's ready, what it'll really take, and what could make it unforgettable. Before anyone spends a penny.
Social Stuff.
Here's where else you can find me online:
Let’s talk about it.
Tell me what you're building. If it's the kind of thing nobody's done before, we'll get on well.
Get me. Directly.
No account manager, and no middle layer. The person you're messaging is the person who makes the work.
Get clear. Early.
Whether your idea's ready, what it'll really take, and what could make it unforgettable. Before anyone spends a penny.
Social Stuff
Here's where else you can find me online:
Let’s talk about it.
Tell me what you're building. If it's the kind of thing nobody's done before, we'll get on well.
Get me. Directly.
No account manager, and no middle layer. The person you're messaging is the person who makes the work.
Get clear. Early.
Whether your idea's ready, what it'll really take, and what could make it unforgettable. Before anyone spends a penny.
Social Stuff
Here's where else you can find me online: