Kylie Minogue // Magic

Kylie Minogue // Magic

About This Work

Creating magic with the Queen of Pop. We kicked things off by developing the lead choreography for the chorus — building rhythmical, catchy motifs drawn from social grooves and funk styles. From there, we broke the routine into fragmented sections that unfolded across the video, building from just a few dancers on the floor into a full-cast crescendo. The movement needed to feel pure joy. Set on a vibrant, colour-drenched dancefloor, our dancers were joined by magical hologram counterparts — a device that added an otherworldly shimmer while creating the illusion of a packed club. Kylie reigned as the Disco Queen at the centre of it all, wielding a giant disco stick that summoned the holograms and swept the room into a kaleidoscope of colour with every command. For Kylie's solo moments, we built the choreography around a golden throne, focusing on hypnotic, gestural hand work that drew the eye in close. Playing off the lyric "do you believe in magic," the movement landed somewhere between sexy and classy, laced with a spellbinding energy designed to make you believe that yes, real magic can be made on the dance floor.

Event Type

Music Video/Pop promo

Scope of work

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Music Artist

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Live Event

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Television

About This Work

Creating magic with the Queen of Pop. We kicked things off by developing the lead choreography for the chorus — building rhythmical, catchy motifs drawn from social grooves and funk styles. From there, we broke the routine into fragmented sections that unfolded across the video, building from just a few dancers on the floor into a full-cast crescendo. The movement needed to feel pure joy. Set on a vibrant, colour-drenched dancefloor, our dancers were joined by magical hologram counterparts — a device that added an otherworldly shimmer while creating the illusion of a packed club. Kylie reigned as the Disco Queen at the centre of it all, wielding a giant disco stick that summoned the holograms and swept the room into a kaleidoscope of colour with every command. For Kylie's solo moments, we built the choreography around a golden throne, focusing on hypnotic, gestural hand work that drew the eye in close. Playing off the lyric "do you believe in magic," the movement landed somewhere between sexy and classy, laced with a spellbinding energy designed to make you believe that yes, real magic can be made on the dance floor.

Event Type

Music Video/Pop promo

Scope of work

/

Music Artist

/

Live Event

/

Television

/

Assistant Choreography

About Kloé
About Kloé

I’m a Choreographer, Creative Director and Movement Director based in London and working globally. I build large-scale live shows, film and brand work with one aim: to make an audience feel something they haven’t felt before. I lead the whole thing, from the first idea to the final step, and I work direct, so the person you talk to is the person who makes the work.

I’m a Choreographer, Creative Director and Movement Director based in London and working globally. I build large-scale live shows, film and brand work with one aim: to make an audience feel something they haven’t felt before. I lead the whole thing, from the first idea to the final step, and I work direct, so the person you talk to is the person who makes the work.

If you’re planning something and you don’t want the obvious version of it, that’s exactly where I do my best work. Click here to tell me what you’re building. The bigger the ambition, the earlier you’ll want me in the room.

If you’re planning something and you don’t want the obvious version of it, that’s exactly where I do my best work. Click here to tell me what you’re building. The bigger the ambition, the earlier you’ll want me in the room.

Let’s talk about it.

Tell me what you’re building. If it’s the kind of thing nobody’s done before, we’ll get on well.

Get me. Directly.

No account manager, and no middle layer. The person you're messaging is the person who makes the work.

Get clear. Early.

Whether your idea's ready, what it'll really take, and what could make it unforgettable. Before anyone spends a penny.

Social Stuff.

Here's where else you can find me online:

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Already have something in mind?

By sending this you’re agreeing to the Terms and Privacy Policy. I’ll only ever use your details to get back to you.

Already have something in mind?

By sending this you're agreeing to the Terms and Privacy Policy. I'll only ever use your details to get back to you.

Let’s talk about it.

Tell me what you're building. If it's the kind of thing nobody's done before, we'll get on well.

Get me. Directly.

No account manager, and no middle layer. The person you're messaging is the person who makes the work.

Get clear. Early.

Whether your idea's ready, what it'll really take, and what could make it unforgettable. Before anyone spends a penny.

Social Stuff

Here's where else you can find me online:

Already have something in mind?

By sending this you're agreeing to the Terms and Privacy Policy. I'll only ever use your details to get back to you.

Let’s talk about it.

Tell me what you're building. If it's the kind of thing nobody's done before, we'll get on well.

Get me. Directly.

No account manager, and no middle layer. The person you're messaging is the person who makes the work.

Get clear. Early.

Whether your idea's ready, what it'll really take, and what could make it unforgettable. Before anyone spends a penny.

Social Stuff

Here's where else you can find me online: